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TikTok - Wikipedia Tik Tok Deutsch

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March 23, 2020
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TikTok - Wikipedia

"Douyin" redirects here. It is not to be confused with .

TikTok (斗音)

15.0.4 / 1 March 2020

TikTok - Wikipedia

History

Evolution

Douyin was launched by

Musical.ly merger

On 9 November 2017, TikTok's parent company,

Expansion in other markets

As of 2018, TikTok has been made available in over 150 markets, and in 75 languages.

Douyin

As a separate app from TikTok, Douyin is available from the developer's website. Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans' interest. For example, its marketing campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users.

Features

The TikTok mobile app allows users to create a short video of themselves which often feature music in the background, can be sped up, slowed down or edited with a filter.[ They can also film short lip-sync videos to popular songs.

TikTok - Wikipedia

The app's "react" feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen..

The app allows users to set their accounts as "private." Private content remains visible to TikTok, but is blocked from TikTok users who the account holder has not authorized to view their content. Users also can set specific videos to either “public”, “friends only”, or “private” regardless if the account is private or not.

The “for you” page on TikTok is a feed of videos that are recommended to users based on their activity on the app. Content is generated by TikTok depending on what kind of content a user liked, interacted with, or searched. Users can only be featured on the “for you” page if they are 16 or over as per TikTok policy. Users under 16 will not show up under the “for you” page, the sounds page, or under any hashtags.

Users can also add videos, hashtags, filters, and sounds to their “saved” section. This section is visible only to the user on their profile allowing them to refer back to any video, hashtag, filter, or sound they've previously saved.

Artificial intelligence

TikTok employs artificial intelligence to analyze users' interests and preferences through their interactions with the content, and display a personalized content feed for each user.

TikTok - Wikipedia

User characteristics and behavior

Users

In the three years after it launched on September 2016, TikTok aquired 500 million active users.

Demographics

In the United States, 52% of TikTok users are iPhone users. While TikTok has a neutral gender-bias format, 44% of TikTok users are female while 56% are male.

User engagement

TikTok's user engagement rate is 29%. As of July 2018, TikTok users spend an average of 52 minutes a day on the app. ByteDance has stated that U.S. users open the app eight times a day and individual sessions on the app are the longest at 4.9 minutes.

Trends

There are a variety of trends within TikTok, including , lip-synced songs, and comedy videos. Duets, a feature that allows users to add their own video to an existing video with the original content's audio, have sparked most of these trends.

Trends are shown on TikTok's explore page or the page with the search logo. The page enlists the trending and challenges among the app. Some include #posechallenge, #filterswitch, #makeeverysecondcount, #wannalisten, #pillowchallenge, #furrywar, #hitormiss, #bottlecapchallenge and more.

TikTok - Wikipedia

In June 2019, the company introduced the hash tag #EduTok which received 37 billion views. Following this development the company initiated partnerships with Edtech start ups to create educational content on the platform.

Spawning viral songs and trends

The app has spawned numerous

Reception

TikTok became the world's most downloaded app on Apple's App Store in the first half of 2018 with an estimated 104 million downloads, surpassing the downloads recorded by

Privacy, cyberbullying and addiction concerns

Similar to other platforms, Later in 2018, the feature was rolled out to the TikTok app.

In January 2020, Check Point Research discovered a security flaw in TikTok which could have allowed hackers access to user accounts using SMS.

National security concerns

In January 2019, an investigation by the American think tank

Censorship

On 3 July 2018, TikTok was banned in Indonesia, after the Indonesian government accused it of promulgating "pornography, inappropriate content and blasphemy."

Legal issues

Indonesian block

Tencent lawsuits

US COPPA fines

On 27 February 2019, the United States

Brief ban in India

On 3 April 2019, the

Data transfer class action lawsuit

In November 2019, a

Deaths caused by TikTok

According to the "TikTok Death tracker" website[]

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Further reading

External links

  • (in Chinese)

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