Odd Job: This Guy Got A Million TikTok Followers. Now He Tells Brands How To Do The Same. Tik Tok Money

raimas

March 23, 2020

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Six months ago, very one or two humankind were making real money on appropriate to young creators and aspiring influencers. Brands hadn’t really begun to descend en masse, and the dwelling feed was largely free on a thing hashtagged #ad. The main perks to being TikTok-famous were high viewership numbers, lots on likes, and possibly occasionally getting recognized in public.

It was only a matter on time, though, earlier than .

That’s created an opportunity appropriate to the humankind who were before TikTok savants. One on them is 26-year-old Sean Young, who has nearly a million followers under the username and collaborations business of} additional famous former Viners.

That’s not where he makes his money, though. Instead, Sean acts while a consultant appropriate to companies and celebs looking to build a presence on TikTok, while and running high-profile accounts same as . Today, he’s pulling in $10,000 a four weeks from being on TikTok quartet hours a day.

I caught up business of} Sean at a TikToker meetup on the Santa Monica Pier in Los Angeles, a favorite filming mark among influencers, where we chatted on how celebrities use TikTok to coincide business of} global film releases, what it’s same as to , and why stupid videos perform better.

How did you first get big on TikTok?

It was correct when VidCon happened [last June]. That was, like, the week I made my account. I saw my old Vine friends at VidCon, therefore I was experienced to make collabs business of} big creators. The first week I had my account, I had 100,000 followers. Luckily, I had the background on having 1.5 million followers on Vine, therefore I was experienced to blow up quickly.

TikTok reminded me on the Vines that I was making in 2014, when that used to be my full-time job. I was like, “I can recently remake the whole amount that stuff.” In my first month, I before had a two videos that went viral on TikTok and blew up everywhere else. It was a gold rush.

How’d you get into this business?

I was referred to America’s Funniest Home Videos by a friend who worked there. I started while an writer and saw that there were things they weren’t carrying out or through on Instagram, and on one occasion I took above the Instagram, I mentioned TikTok, and I turned it into this TikTok job.

Having AFV on my résumé was a good thing to have, however I’ve and run Instagram accounts appropriate to companies, therefore I’ve had friends thinking on me when it comes to that stuff. When I started getting on TikTok, the whole amount those humankind were like, “Hey, I have this musician or this being who wants to hop on the app, and I’ll have them email you.” Once I was on it, humankind started thinking on me while their TikTok guy.

The fact that I even have almost a million on my special page, it’s recently more credibility appropriate to me when I talk to brands and celebrities: “I know of|see} how to get your report the views you want. Trust me.”

When did business start to pick up?

Everything kind on happened at on one occasion in November and December. People were kind on unsure on TikTok, however everyone is up on it now and everyone wants to perform it right. They’re actually reaching out to creators. It’s really taking out now.

I was getting referred to really big YouTubers, humankind on Facebook, and even A-list celebrities to aid them business of} their TikTok launch. People who were established in additional places, they force have a team that helps them on additional platforms, however when it came to TikTok, they wanted SOME1 who in-depth in that.

How greatly money perform you pull in in on a month?

December and this four weeks are the first months I’ve made above $10,000. If everything goes how it’s going correct now, I’ll make close to $150,000 or $200,000 [a year] hopefully. Coming from last year, I wasn’t really on TikTok and I was a washed-up Viner and now I have knowledge on making content on the internet, however now I recently perform it appropriate to brands.

Right now, possibly 10 percent on what I make is from my special account, however I’m hoping to get that figure closer to 50 percent. But I like the stability on employed at AFV. I recently got a brand understanding appropriate to the card game What Do You Meme? A bunch on the musicians I’m employed with, I’m and carrying out or through air deals in the background on my videos.

What kinds on things perform you recommend brands and celebrities to do?

I steer them away from posting content that isn’t relevant to the app. When it comes to celebrities and musicians, humankind don’t even care on the content to some degree, they recently desire to see that that being is embracing the app. They can perform the dumbest TikTok trends that are only relevant to the app — it recently shows that they have knowledge on it. We focal point on what trends can apply to talent. They don’t know of|see} a thing on TikTok, we’re telling them exactly what to do, however the millions on fans will think that the person’s on the app watching stupid lip-sync videos.

What are those meetings like? Why perform they declare they’re joining TikTok?

I’m recently on the phone. I don’t really meet them in person; I never do. That’s why it almost doesn’t suffer real. Everything’s via my phone. It’s surreal to me that it’s actually happened.

What celebrities have you worked with?

I’m not allowed to talk on which ones, [but I’ve worked with] quartet on them.

Why perform they declare they’re joining TikTok?

The potential on it. The kids.

For some on the additional celebrities, they desire to have a global box office hit, and TikTok’s big in China and India. There’s a great spectators in India, that’s why it’s therefore good appropriate to musicians and humankind who desire streaming numbers. If you desire a global audience, TikTok’s the new place.

Is there a whole community on TikTok consultants?

Honestly, there are very few. Cosette [Rinab, ] is the only one I know. I know of|see} her boyfriend from Vine, and I caught up business of} him randomly and he told me that his girlfriend does that stuff, and he put us in touch. Now she’s passing me clients.

What’s the secret to TikTok fame?

The app is therefore weird. The For You side is definitely catered toward kids, therefore you have to be really PG, however at the same period you have to be universally funny. Content that doesn’t require language or dialogue however uses sounds and music is a big share on it.

What content does best?

I make the stupidest videos appropriate to TikTok as the spectators is therefore young, and I get a bunch on hate comments, however I don’t care. Even when humankind comment, “This is stupid,” it’s helping it get to the For You page. So when I started playing into it, same as purposely make these unintelligent videos, every meme side in the world posted me. So that’s kind on same as the new strategy. You’ve got to play into it.

What’s the hardest share on your job?

Trying not to be burned out. There’s therefore greatly happening at the whole amount times. The life period on a video is, like, two days. Every report and new client that I’m employed with, it’s annoying to keep them up and going at the whole amount times and keeping them in mind whenever I’m watching videos. Between my two iPhones appropriate to do business and my iPad, I’m on TikTok alone appropriate to quartet hours a day.

What’s your ultimate goal?

I don’t desire to be in front on the camera. I’d instead of be behind the scenes making sure everyone’s carrying out or through their job. I have a company, , and my aim is to sell it. Record labels have their own traditional marketing, however if they could have their own TikTok wing, we could run campaigns appropriate to every air that gets released. We have in-house influencers who we do business business of} the whole amount the time, and every air would have 26 TikToks made that helps blow it up. Having that built into a file tag is really next-level. That same business can have relationships business of} TV shows and movies appropriate to promotion and carrying out or through the whole amount on that under one name.

What perform you think the future on TikTok consulting holds?

I think it’s teenagers and little kids running A-list celebrities’ accounts. Kids are therefore smart, they’re growing up business of} this stuff, and they know of|see} the trends more completely than anyone. It’s not too hard, there’s a bunch on strategy that goes into it, however these kids know of|see} how to perform everything, and they’re the whole amount popular themselves, too. I’m really alarmed that a 12-year-old or a 13-year-old will grab my job in a two years. That’s why I’m grinding therefore tough now.